Overview
A Journey Through E-Commerce Excellence
Welcome to my story, a unique blend of professional mastery, personal passions, and a voice that echoes through the e-commerce industry. My journey in this dynamic digital landscape began over a decade ago in the streets of New York. What started as a graphic design role for a lifestyle e-commerce brand evolved into a leadership saga, where I now stand as the VP of Product, steering a million-dollar agency towards innovative frontiers.
Work
The Professional Path: Crafting Digital Success Stories
My professional narrative is not just about roles; it's about evolution and impact. From managing a single Shopify store to becoming an expert and leader in e-commerce, every step has been about embracing change and driving growth. My tenure has been marked by milestones - leading large-scale migrations, optimizing conversion rates, and mastering merchandising strategies. As an e-commerce leader, I've become a trusted guide, helping brands navigate the complexities of online retail with strategic acumen and tailored solutions.
Speaking
Speaking Engagements: Sharing Insights and Leading Discussions
My voice has resonated beyond offices. As a panelist at Shopify Unite 2022, I took the stage to share my insights as an agency lead. I've also delved into the role of commerce in the food and beverage world at an event sponsored by Shopify and Klaviyo, highlighting the importance of tying consumer behavior and digital strategy together. Hosting 'Ecommerce Standup,' my podcast, has been a journey of sharing knowledge, discussing trends, and connecting with industry leaders and enthusiasts alike. I have always been quite verbose and welcome any and all opportunities to share my opinion and voice with those who will listen.
Life
Personal Passions: A Life Lived with Zeal
Away from the keyboard and conference stages, my life is a tapestry of varied interests. I am an avid reader, immersing myself in different books every week, each a new world of ideas and inspiration. Online shopping isn't just a profession; it's a personal hobby, giving me first-hand insights into the customer experience since the early days of Amazon and eBay. My pursuit of precision doesn't end with digital strategies – it extends to my love for archery, honed in the Gotham Archery League. Balancing life as a parent and managing type-1 diabetes with an analytical approach, I embody resilience and adaptability.
Future
A Vision for the Future: Where E-Commerce Meets Humanity
In my journey, I have learned that e-commerce is more than technology and transactions; it's about understanding people and their experiences. My mission is to bridge the gap between digital efficiency and human-centric approaches, crafting online spaces that are not only profitable but also engaging and intuitive.