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2026_01 - BrunoCoqueiroPhoto_Belinda&Daria, Copacabana_FX6_2405_edited.jpg

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eCommerce Girl: Genuine Reactions To Genuine Purchases

What a Froya Organics Ad (That Didn’t Feel Like an Ad) Taught Me About Brand Ethos, Believability, and Buying Anyway

3 days ago3 min read

WHAT BUYING JOSH’S HUCKBERRY GIFT TAUGHT ME ABOUT MALE-FOCUSED RETAIL & MERCHANDISING TRUST

WHAT BUYING JOSH’S HUCKBERRY GIFT TAUGHT ME ABOUT MALE-FOCUSED RETAIL & MERCHANDISING TRUST

WHAT BUYING JOSH’S HUCKBERRY GIFT TAUGHT ME ABOUT MALE-FOCUSED RETAIL & MERCHANDISING TRUST

4 days ago3 min read

WHAT MY CAREPOD HUMIDIFIER DEEP-DIVE TAUGHT ME ABOUT TRUST, CLEAN DESIGN & CUSTOMER TRANSPARENCY

WHAT MY CAREPOD HUMIDIFIER DEEP-DIVE TAUGHT ME ABOUT TRUST, CLEAN DESIGN & CUSTOMER TRANSPARENCY

WHAT MY CAREPOD HUMIDIFIER DEEP-DIVE TAUGHT ME ABOUT TRUST, CLEAN DESIGN & CUSTOMER TRANSPARENCY

Jan 273 min read

WHAT MY BURGA PHONE CASE RABBIT HOLE TAUGHT ME ABOUT PRODUCT FIT & VISUALIZATION TOOLS

WHAT MY BURGA PHONE CASE RABBIT HOLE TAUGHT ME ABOUT PRODUCT FIT & VISUALIZATION TOOLS

WHAT MY BURGA PHONE CASE RABBIT HOLE TAUGHT ME ABOUT PRODUCT FIT & VISUALIZATION TOOLS

Jan 203 min read

WHAT BUYING A GOOGLE PIXEL 10 TAUGHT ME ABOUT FRUSTRATION, SAFETY, AND FRICTIONLESS CHECKOUT

WHAT BUYING A GOOGLE PIXEL 10 TAUGHT ME ABOUT FRUSTRATION, SAFETY, AND FRICTIONLESS CHECKOUT

WHAT BUYING A GOOGLE PIXEL 10 TAUGHT ME ABOUT FRUSTRATION, SAFETY, AND FRICTIONLESS CHECKOUT

Jan 153 min read

Vivaia Sock Boots

Vivaia Sock Boots

WHAT MY VIVAIA SHOE OBSESSION TAUGHT ME ABOUT ECOMMERCE EXPERIENCE

Jan 62 min read

WHEN ECOMMERCE DISCOVERY BREAKS DOWN IN HIGH-INTENT BROWSING

WHEN ECOMMERCE DISCOVERY BREAKS DOWN IN HIGH-INTENT BROWSING

WHEN ECOMMERCE DISCOVERY BREAKS DOWN IN HIGH-INTENT BROWSING

Dec 31, 20253 min read

What My Ulta Shopping Spiral Taught Me About eCommerce Experience

What My Ulta Shopping Spiral Taught Me About eCommerce Experience

What My Ulta Shopping Spiral Taught Me About eCommerce Experience

Dec 8, 20254 min read

Emotional Commerce: What Anima Mundi Herbals Reveals About Friction, Frustration, and Conversion

Emotional Commerce: What Anima Mundi Herbals Reveals About Friction, Frustration, and Conversion

Emotional Commerce: What Anima Mundi Herbals Reveals About Friction, Frustration, and Conversion

Nov 29, 20253 min read

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