Transforming Clicks into Customers: The E-Commerce Odyssey

Dive into the digital revolution with me! For over a decade, from the vibrant streets of NYC, I've been redefining e-commerce with a fusion of design flair and strategic mastery. Join me in exploring a world where every click is a potential customer, and every strategy is a step towards unparalleled growth.

My Journey

My journey is one of constant evolution – from starting out as a graphic designer and website manager, I became captivated by the allure of e-commerce and what was possible. That inspired me to create a Shopify agency within a larger organization. Within a few years, we had graduated to Shopify Plus partners, won awards, and generated millions in revenue.

My role transitioned from crafting visuals to shaping digital destinies, culminating in my current position as VP of Product.

My academic endeavors in Business Administration and Human-Computer Interaction weren't just about getting degrees; they were stepping stones to understanding the heartbeat of the digital marketplace.

My Passions

My life outside the digital sphere is incredibly important to me. An avid reader, I journeyed through 50 books in 2023, often accompanied by audiobooks on my walks through Brooklyn.

I spend the rest of my time honing my archery skills, skiing down mountains at 40+ MPH and traveling the globe. These passions really fill my cup and allow me to practice precision and focus while getting a bit of my adrenaline needs under control.

At home in Brooklyn, life is a joyful adventure with my husband, our son, and our sheepadoodle. We do take every chance we get to explore the areas (mountains and disc golf courses) outside of the city in our orange Subaru, Carfield.

Embracing challenges and cherishing the simple moments, my life is a continuous journey of growth and discovery.

Expertise and Experience

  • Shopify Expert

    As a Shopify Expert, I specialize in creating customized, responsive, and user-friendly Shopify stores that are not only visually appealing but also optimized for sales. Leveraging deep knowledge of the Shopify platform, I ensure your online store stands out in the digital marketplace.

  • Large Scale Migrations

    I offer comprehensive large-scale migration services, ensuring a seamless transition of your e-commerce platform to more robust and scalable solutions. This includes data transfer, system integration, and maintaining the integrity of your digital assets, all with minimal downtime.

  • Supply Chain and Operational Integrations

    I specialize in integrating supply chain and operational processes with your e-commerce platform for increased efficiency and streamlined operations. This includes optimizing inventory management, fulfillment processes, and integrating systems for real-time data synchronization and better decision-making.

  • Conversion Rate Optimization

    Through Conversion Rate Optimization, I focus on enhancing your website's performance to maximize sales. This involves analyzing user behavior, A/B testing, and implementing data-driven strategies to improve user experience and increase the conversion of visitors into customers.

  • Merchandising Strategy

    My merchandising service is tailored to strategically showcase your products in a way that captivates and engages your target audience. From product categorization to visual layout, I ensure your merchandise is presented in an enticing and organized manner to boost sales.

  • E-Commerce Consulting

    As an e-commerce consultant, I provide expert advice and tailored strategies to help you navigate the complex world of online retail. My services include market analysis, growth strategies, and personalized solutions to meet your unique business needs and goals.

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Praise and Accolades

Testimonials

Samantha Auburn - Auburn Jewelry

"Daria and her team created a beautiful website for me using shopify. They are very knowledgable and got back to me within minutes usually. They made the process of switching to a new site very easy and they taught me how to work with the new site so I wouldn't be stuck spending money for every little thing once it was built."

Jessica Rosen - Raw Generation

"My company hired TVP a little over a year ago and we've been so pleased with the level of communication and the quality of their work. Since the redesign of our website (fall of 2019), our webstats have dramatically improved. They started out as our web developers and in spring of 2020 we signed them on as our web developers, managing all aspects of our website. Daria and her team are competent and hands on and are truly a pleasure to work with."

Gaia Banovich - Axis Tango

"Creative, knowledgeable, tenacious, competent, committed to excellence, and very easy to work with - those are just a few words that describe Daria from TVP NYC. We worked with two Shopify experts prior to hiring TVP NYC to help us optimize our website; those experiences were very challenging and fell way short of the promised results. We were very skeptical to try yet another firm, but one conversation with Daria convinced us that this time the experience may be different. And it was! Daria and her team brought fresh, modern, and best-practices perspectives to the structure and look of our website. The implementation of the improvements was handled quickly and without errors. Daria kept in close contact with us throughout the project and we felt she was fully invested in the successful completion of the assignment. She suggested several improvements that are already producing positive results. In addition, Daria solved an issue for us that was deemed by several Shopify experts and web developers as unsolvable. Daria simply did not accept this as the answer and persevered in finding the perfect solution. We are very pleased with TVP NYC work and will definitely hire them again!"

Florence DiGorgio - Tough Mudder

"Our relationship with TVP has been terrific. They are professional, knowledgeable, resourceful and very responsive. TVP have been able to successfully launch our online store on Shopify in a record time and our main POC, Daria Rose, is just dynamite!"

Alex Kravets - Cognitea

"TVP NYC (Daria & Robert) were crucial in launching our new website! They are professional, timely, and friendly. We highly recommend working with them for your next Shopify project! They made it incredibly easy for us to edit our content by customizing the admin sections. They also are very familiar with apps to help streamline operations, recurring orders, reviews, referrals, etc., and integrated them seamlessly. Our business now looks (and runs) better than ever before and we owe it all to the TVP team. No more hacking our sites together... too many hours and glitches. TVP was worth every penny and I'm sure you will have the same experience."

Click below for a full list (and case studies) of the projects I have led.

TVP.nyc